Citrix was way ahead of the curve when it came to virtualizing the desktop. But, as is often the case with early movers, it never really rose to its potential because it created a solution that was very costly, complex to run, and relied on long-term contracts that locked in customers. These tactics created an impressive level of dissatisfaction with the firm, making it only a matter of time before one of the more significant vendors – or a younger firm – stepped in with a displacement strategy.
The irony is that with the COVID-19 pandemic forcing people to work from home a virtualized solution that could be better secured and managed would be a significant advantage. Not only does the Citrix economic model work against that, but the company also has a lousy security record.